Guides

Straight advice, no fluff.

I sell local SEO and content for a living, so it would be a bit rich not to do it here too. These are plain-English guides on the questions I get asked most: whether to rent or own your website, how to rank your trade locally, what a good site should cost, and why speed quietly wins or loses you jobs.

Read these first

The essentials.

Rent or own a website?The real numbers over five years, and what owning actually means. Local SEO for tradiesHow to rank for your trade in your suburb, without the spam. Why speed wins jobsWhat slows a site down, how to check yours, and why it matters.

More guides

The rest of the straight answers.

Business OS vs a typical CRMWhy an all-in-one back office you own beats renting a CRM by the seat. What a website actually costsWhat you are really paying for, and what a fair price looks like. Website or just Facebook?The honest case for each, and where a page alone costs you work. How to get Google reviewsA steady stream of them the easy way, plus handling a bad one. What pages you actually needThe five that earn their place, and the ones to skip. Will AI search send you customers?What ChatGPT and Google AI mean for a local business. Hand-coded vs page builderThe real difference in speed and ownership, plain English. Get more enquiriesTurn visitors into calls, without any dark patterns.

When you are ready

Talk to the person who wrote these.

No account managers, no jargon. Tell me about your business and I will give you a straight answer, even if the answer is that you do not need me yet.

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